About me
Beyond the consumer: understanding people at the table
I am a nutritionist with a postgraduate degree in sociology from the École des Hautes Études en Sciences Sociales (EHESS) in Paris. Throughout my 13 years in the food industry and over 15 years in research, I have identified the greatest challenge for global and local brands: they have mountains of data about what people buy, but very little clarity about why they buy it.
My approach is born at the exact intersection of scientific rigor, socio-anthropology, and business. As a private consultant for mass-market companies — including Fortune Global 500 brands — I don't just read sociodemographic statistics. I observe rituals, decode specific cultural visions, and understand the deep motivations that shape our relationship with food.
My analytical and operational capacity in Spanish, English, and French gives me a truly global market perspective. This allows me to read between the lines of each region's subtleties, identify international opportunities, and, above all, protect brands from those costly cultural misunderstandings that often get lost in translation when a product or campaign crosses borders.
My vision is nourished by both academia and the everyday cultural pulse. Alongside my consulting, I dedicate my time to decoding food culture for the general public, publishing books, giving international lectures, and collaborating as an opinion leader on radio, television, and in print media.
My commitment is to help corporate and hospitality leaders stop guessing. I translate the complexity of human behavior and macro-trends into business strategies, product innovation, and narratives that generate impact, profitability, and cultural relevance in any market.
Education & experience
Academic rigor + practical impact.
Academic background
- ◆Nutritionist with a postgraduate degree in Food Sociology from the École des Hautes Études en Sciences Sociales (EHESS), Paris, France
Specialization
- ◆Food ethnography and consumption rituals
- ◆Cultural marketing and brand positioning
- ◆Qualitative research applied to industry
Global and Multicultural Impact
- ◆Private consulting for corporations in the United States, France, and Mexico (including Fortune Global 500).
- ◆Trilingual capability (ES, EN, FR) applied to market intelligence and cultural friction prevention.
- ◆Mexico, United States, France, Latam
- ◆Projects with multinational companies in LATAM
Publications & research
- ◆Author of books and academic chapters, with over 8 years writing a weekly column on food trends in a national newspaper.
- ◆Academic articles in anthropology and communication journals
- ◆Presentations at international food culture congresses
Strategic Experience
- ◆13 years of corporate experience and 15+ years in socio-anthropological and food research.
Media & International Presence
- ◆Speaker at global events and frequent expert collaborator on food topics in radio and television.